On Tuesday 16th February award winning British tea blenders, Birchall Tea joined us at the the Inn on The Lake as one of their filming locations, to showcase the Lake District, its culture, food and landscapes, as part of national campaign to highlight the diverse regions of the UK.
The Birchall’s campaign team is working with leading chefs, artists, photographers, film makers and bloggers to create a raft of online and social media content pinned to the hashtag BirchallsBritain to celebrate all that is best about this magnificent island.
Mark Harris Head Chef at the Inn on the Lake, was asked to create an array of unique tea infused treats and dishes for a special blogger tea party in the hotel’s restaurant. (Watch these short clips with Mark and hear his views on Birchalls Tea and watch his food inspiration presentation)
The next phase of the campaign will focus on the spectacular, North West. A region celebrated for its amazing landscapes, lakes and peaks, it continues to attract and inspire many artists and photographers from around the world. An area that also boasts some of the best natural food produce anywhere in the country its restaurants are talked about well beyond these shores…
Dani Hope, Lake District Hotels’ Marketing Director, said: ‘’As one of the region’s leading hoteliers, we were keen to become involved with #BirchallsBritain. The campaign provided us with the opportunity of working alongside a company with a very similar ethos to our own. Couple that with the opportunity to showcase all that the North West, and especially the Lake District has to offer to an audience of discerning tea lovers we really couldn’t say no.’’
Dani added: ‘’The results are pretty impressive so far with even more content being created across the region: So what are you waiting for? Get out and explore the North West and in particular the beautiful Lake District and keep an eye out for even more inspiration from #BirchallsBritain on Facebook, Twitter and Instagram.’’
Giles Panton Marketing Manager at Birchall, said: ‘’Working with places like Inn On The Lake has helped us create the unique content for our #BirchallsBritain campaign. We set out to heighten our fans experiences of different regions throughout the UK. Each feature is designed to celebrate a region through their unique environments, places of interest, local foods & produce, culture, heritage & people. We want to inspire Birchall’s fans to get involved too through their social channels, ultimately we want to build a community of people who love all the things that are Great about Great Britain and heighten the many experiences that this green and pleasant land has to offer.’’
For more details on Inn On The Lake or to book a stay please visit: www.lakedistricthotels.net/innonthelake
